What Is Video Marketing?

Video Marketing is the integration of video into a marketing campaign to promote a product or service, build customer rapport, demonstrate how something works, and the list is endless. Start by identifying specific goals you would like to achieve with video.

Like many brands are already doing, video should play a leading role in your marketing campaign simply because it works. Viewers are 65-85% more likely to make a purchase after watching a product video. Brands that use video marketing increase their revenues 49% faster than brands that don’t use video at all.

If you’re not already building your video arsenal to promote your business take the plunge today and lets make video work for you. We’ve been in the video marketing industry long enough to understand what works and what doesn’t. Take a look at our portfolio and how our video marketing services work.

What types of videos should you make?

Product Demos

Product demo videos enable customers to see how the product works before they buy it. This is a very effective way to sell products because it allows people to see the actual product in action.
Depending on the type of product you’re demoing, you can use either live action or animation. Animation is quite flexible in that you can explain complex processes easily, create different scenarios in less time and on a smaller budget.

A truly good product demo video goes beyond its the features and benefits and exhibits how it solves a common problem. Its professional, engaging, long enough to explain the product’s benefits and value proposition — but short enough to keep people engaged.

Explainer Videos

An explainer video is a short animated of live video that explains a business, product, or idea. This is the starting point of your video marketing efforts. It’s about helping your audience understand your business, the value you provide, and providing useful rich video content.

People have short attention spans so engage your viewers early and get them excited about your the story you’re telling. An explainer video is an essential component of every video marketing campaign. Mammothic has been in explainer video production since 2012 through our sister company, Creamy Animation. Find out more about how to make an explainer video. We produce cartoon, motion graphic, whiteboard, live action, and other explainer video styles.

Thought Leadership Videos

Introduce yourself as an expert in your industry with Thought Leadership or what’s commonly known as how-to videos. As you create and share more content on issues relevant to your industry, you become a resource for valuable information people can subscribe to.

Having thought leadership video content builds trust and drive sales. When people are making a buying decision, they’re inclined to buying from a company that shows to have greater industry knowledge. In your video marketing efforts, you’ll find that how-to videos that build expertise in an industry tend to be more effective than promotional videos.

Corporate Videos

Corporate videos are a multifaceted tool that will give your organization a voice. Customers want to understand who you are, your vision, and corporate values. Employees need to know the company’s corporate culture and purpose. You can communicate all that in a well crafted short animation or live video.

Use video to introduce the company to new hires, train employees, or communicate to management and stake holders. Large corporations have for a long time used video to attract and hire new talent. The videos give walkthroughs of their offices and interview employees raving about working for that organization.

Training and Tutorial Videos

Take the pain away from using a complex product or service with a training video. We all have bought products that you have to assemble from home, and at some point you get stuck and feel the instruction are not very clear. People sometimes return great products simply because they were too complex to use.

This can easily be avoided with a tutorial video that demonstrates how to use your product. Video is more effective in training your team because it stimulates both visual and auditory senses boosts information retention from 10% to 60%. Find out how we can help you create a training or tutorial video for your business.

Testimonial Videos

Testimonial videos are a surely way to get potential customers excited about your product or business. Even though it’s your customer raving about how you helped them, you need to provide some guidance on what to talk about — but no scripts please.

A good testimonial begins by highlighting what the customer’s problem was, the process they went through in discovering and implementing the solution, and the end result of your solution. Basically it should about how you solved their problem.

Lastly they can talk about why they think people should work with you or buy your product instead of your competitors.

Our 3-Step Video Marketing Process

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