An integral part of the Web that helps users find what they are looking for.

What is Search Engine Optimization?

Search engines were created to help users locate the most relevant information based on their search queries.

Search Engine Optimization or SEO is the process of optimizing your website to increase its visibility on search engines for relevant searches. Your website will have better visibility on search engines when people search for terms related to your business when you implement effective search engine optimization. Here is an example of how we do it. Take this page. We have optimized it for search terms related to SEO. When potential customers (like you) search for related terms, this page will likely appear at the top of the search results. The same goes for your website. When we optimize it for keywords relevant to your business, you will likely rank higher than your competitors, meaning more leads will come your way.

Our Search Engine Optimization Process

SEO Audit

Fixing your website’s search engine performance starts with a health check, aka an SEO audit. At this step, we analyze your website and identify various issues, including technical SEO issues, on-page SEO issues, website structural issues, content gaps and opportunities, and how your website stacks up against the competition.

SEO Plan

From the potential issues identified during the audit, we develop an SEO plan, a road map on how to implement various SEO techniques and tactics. An SEO plan is vital because it helps us set SEO priorities to deliver quick wins, establish a robust competitor-proof foundation, and implement long-term ongoing SEO efforts.

Technical Search Engine Optimization

Technical SEO is the process of optimizing your website for crawling and indexing by search engines. This step helps ensure search engines easily understand your information architecture and that your website is indexed correctly. At this step, we also fix dead links, remove outdated pages, and add your website to different search engine search consoles.

SEO Keyword Research

Keyword research is the definitive stage when it comes to getting your website to page one. Our keyword research process leverages a host of tools to identify keywords that balance traffic and competitiveness, so you have a fair shot of ranking for them. Depending on your industry, we recommend keywords that will drive the most traffic to your website.

Location SEO

Our location SEO or local SEO service is ideal for businesses with a physical presence or who serve a specific geographical locale. During location optimization, we identify location-optimized keywords that can help your business get found locally. Examples of such keywords are “accounting services Toronto” or “best moving company Windsor.”

Content Strategy

Content strategy is the process of aligning your content efforts with your business goals. At this step, we align the keywords identified with your business goals. The strategy we create provides a road map of how to drive more traffic to your website with the content you already have and any new content created.

Content Optimization

If you have existing content, this represents low-hanging fruit when it comes to SEO. Leveraging data from keyword research and the content strategy plan, we optimize your content through various techniques, including adding keywords, expanding the content, and including metadata and structured data.

Content Development

In most cases, SEO requires new content, especially if the plan is to rank for more keywords. We develop content that is highly optimized for search engines yet useful to humans, a delicate blend few have mastered. We recommend ongoing content development because it may take some time for Google to pick up the new content and start ranking it.

Analytics

We believe that what you cannot or do not measure, you cannot improve. Adding analytics to your website captures web traffic and tells us which content is performing well and which can be improved. We provide ongoing analytics reports to clients so they can stay abreast of their website’s performance.

Ranking

Ranking is the ongoing process of optimizing various aspects of your website to improve your position in search results. We continually optimize ranking factors, including keywords, content, backlinks, internal links, competitor research, and site speed. Our main objective with ranking is to help you climb the search ranks and win more traffic.

SEO Use Cases

New Website SEO

A new website is a perfect place to start when it comes to SEO. Whether that new website is for a new business or a new website for an existing business, we consider it an opportunity to do SEO the right way. If you have a new website, we have the skills and capabilities to optimize it fully, so it starts ranking quickly.

Existing Website SEO

Already having a website can be great for SEO because older domains tend to have a higher domain authority (DA) score and can rank higher faster. We provide extensive optimization services for existing websites, including running an SEO audit, performing technical SEO, and optimizing existing content.

Competitor Ranking

If you are like most businesses, you have competitors. If you are competing for customers online, SEO can provide a massive competitive advantage. We can help you outrank your competition through our SEO services and appear higher on search results than they do, resulting in more traffic and leads for your business.

Google Algorithm Changes

Google periodically releases changes to its search algorithm, which can have the unintended consequence of lowering your search rankings. If this happens to you, we can help you reclaim your top position through a comprehensive SEO audit and develop and implement a robust SEO recovery roadmap.

Benefits of Professional SEO

Rank Higher In Search Results

Search ranking is a key indicator when it comes to succeeding online. Our comprehensive and professional SEO services can help you rank higher in search results for multiple keywords in your niche. Whether you are a new business or an established business seeking to assert its dominance, we can help you rank better.

Provide a Better User Experience

Customers perform searches because they are looking for relevant information regarding the products and services they need. Professional SEO enables you to package your website and content in a way that’s appealing to these searchers, helping them find the answers to their questions and, in the process, turning them into valuable leads.

Get Better Quality Traffic

raffic for the sake of traffic is a flawed strategy because you will be stuck trying to qualify lots of low-quality leads. Professional SEO from Mammothic Design can help you attract only the right traffic to your website so that even if you receive only one hundred visits per month, you know that eighty of them are quality leads.

Enhance Your Competitiveness

Since your competitors are asserting themselves online through SEO, you should too. Mammothic Design can help you undertake professional SEO strategies and techniques to outwit and outrank the competition. If you are struggling to compete with better ranking competitors, it may be time to try our professional SEO services.

Lower Your Cost Per Lead

Cost per lead (CPL) can make or break your business. If you have a low CPL, you are making money – a high CPL, you are losing money. We can help you use SEO to significantly lower your CPL by increasing the number of leads that come to you from organic searches (inbound leads) while reducing your reliance on ads (outbound leads).

Increase Your Conversion Rates

If you are struggling with low conversion rates, you may benefit from our professional SEO services. Professional SEO services from Mammothic Design can help optimize your content, so it closely matches your customers’ search intent, making it more likely that they will convert when they visit your website.

Types of Search Engine Optimization We Offer

On-Page SEO

On-page SEO is the process of optimizing individual pages, so they rank higher for specified keywords. Our on-page SEO service includes text optimization (content development and optimization) and HTML optimization (metadata and structured data).

Off-Page SEO

As the name suggests, off-page SEO is all the efforts undertaken away from your website to help rank your website on search engines. Our off-page SEO services include ranking factors like link building, social sharing, increasing brand mentions, and working with influencers to promote your website and increase its SEO authority.

Technical SEO

Technical SEO primarily deals with enhancing your website for crawling and indexing. Our technical SEO services include crawl and indexing optimization while extending further to include other ranking factors like site speed, mobile optimization, sitemaps, meta tags, and JavaScript indexing. With technical SEO, there is a lot we can do to help you meet and exceed most technical ranking factors.

Local SEO

If your business is local, then you need local SEO to dominate your corner of the market. With extensive experience helping local businesses rank, we can help you undertake local SEO, including ranking for location-optimized keywords plus setting up your Google My Business profile, Yelp profile, and other directory profiles.

Rank Higher In Search Results

Search ranking is a key indicator when it comes to succeeding online. Our comprehensive and professional SEO services can help you rank higher in search results for multiple keywords in your niche. Whether you are a new business or an established business seeking to assert its dominance, we can help you rank better.

Mobile SEO

Up to 50% of web traffic originates from a mobile device. We can help you use mobile SEO to optimize your website for mobile searches, enabling you to deliver an exceptional mobile experience to search engines and users alike. Some of the techniques we use include responsive web design, enhanced site speed, structured data, mobile sitemaps, and HTML5 for video.

App Store SEO

If mobile growth is your objective, our app store SEO or app store optimization (ASO) service is part of your solution. Mammothic Design brings in-depth experience helping clients drive significant organic traffic to their apps on both the Google Play Store and the Apple App Store, substantially reducing customer acquisition costs related to ad spend.

Who Can Benefit from Our Search Engine Optimization Services?

Enterprises

We work with enterprises seeking to rank on either their main business niche or in sub-niches they serve. Our enterprise SEO service comes with a dedicated customer representative, plus a dedicated SEO team (depending on the project’s scope), allowing clients to maintain a lean and agile outsourced SEO department.

Learning Institutions

Learning institutions can also benefit from our SEO services, especially when they wish to drive more student signups or enhance the institution’s brand visibility. Regardless of the objective, we have experience helping learning institutions achieve higher rankings and meet their business objectives.

Government

Government entities may wish to professionalize their websites by using modern SEO methods. Mammothic Design works with government agencies that want to use SEO for specific campaigns or underpin a foundational theme. No matter the objectives, Mammothic Design has the pedigree and experience to help.

Inventors

Inventors often struggle to get the word out about their inventions, especially while constrained by a limited budget. Our professional SEO services can help inventors reach a broader market and drive organic search results, a cheaper and more sustainable marketing option in the long run.

Entrepreneurs

Mammothic Design works with startups, entrepreneurs, and innovators to put their products before an organic audience through professional SEO services. If you have a startup and wish to market it effectively and sustainably, we recommend our SEO services as an initial organic push to help build awareness around your business.

You Should Use Our SEO Services
If You Want To…

Our professional SEO services generate results, the most important of which are leads. We help you rank higher in search results through carefully crafted SEO strategies, putting your business in front of more potential customers, and generating more leads.

When it comes to qualifying leads, SEO is an exceptional tool. By optimizing your content and website to appeal to your ideal customer, we help you weed out the wrong-fit leads and only funnel the best quality leads to your lead capture assets.

SEO establishes you as a credible, reputable, and visible partner in your customer’s eyes – it is how they perceive businesses that rank highly in search results. With a strong SEO reputation, you can close more leads based on your ranking position as well as the clarity of messaging on your website.

Bounce rate refers to the tendency of website visitors to come to your website and leave abruptly. We fix factors like poor keyword optimization, slow loading web pages, and inadequate calls to action to help reduce your bounce rate and keep website visitors engaged for longer.

If you are currently running ads, you know the strain of continually pumping money into ads. Our SEO service can help save you some of this money by switching some of your paid traffic to organic traffic (that costs you nothing in the long run). Working with us will help you explore how SEO can significantly lower your overall marketing costs.

Competing on a local front can be difficult, primarily if everyone competes for a small market slice. We can help you stand out with expert local SEO services. We analyze your competitors and help you outrank them, so you win more business in your local market

If you are already ranking in your niche and have a strong brand, congratulations. However, maintaining this winning streak should be a top ongoing priority. Mammothic Design works with new and established brands to consolidate their position and cement the brand’s position in its chosen market.

Search engine ranking is highly competitive. If you rank today, there is no guarantee that you will still be ranking one month from now. That is why we work with brands to help consolidate and bolster their rankings, so the competition has no chance of stealing your crown (and traffic).

Market share and mindshare represent two sides of an iron-clad competitive advantage. If your business has achieved this, you need to protect your gains through a highly differentiated SEO plan. Mammothic Design can help you formulate an SEO strategy that your competitors will struggle to beat, allowing you to retain and grow your market share and mindshare.

Google and other search engines continue to lay more emphasis on mobile readiness. We can help you ride this trend through a solid mobile SEO plan and get ranked higher, especially for mobile search results. We can go further and build you a mobile responsive website to tick all the right boxes.

Long-term organic traffic can help your business grow on autopilot for years to come. But it all starts by laying a strong SEO foundation. Mammothic Design can help you create and execute a comprehensive SEO plan designed from the ground up to help you start generating long term traffic and growing on autopilot.

The Mammothic Design Search Engine Optimization Advantage

Technical and Content Auditing

Mammothic Design excels at helping clients design and execute comprehensive and technically-sound SEO strategies. Our in-house SEO team has extensive technical SEO and content SEO skills and are on hand to implement your next SEO project. Whether you are building a new website or need to supercharge an existing one, we can help.

SEO Strategy Development

Mammothic Design SEO strategy development services are ideal for clients considering SEO either for the first time or who want a comprehensive strategy for their business. Working closely with clients, we craft detailed SEO strategies that cover keyword research, different levels, various types of SEO, analytics, and tracking.

SEO Implementation

our SEO plan is only as good as its implementation. This mantra is what drives our detail-oriented approach to executing SEO plans. Whether content creation or cultivating backlinks, we are entirely focused on ensuring the SEO plans we implement generate results for you, and not just marginal returns, exceptional ones.

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