Show your prospects what an expert you are with content marketing
On the internet, the best way to reach your prospects, attract them to your brand, and demonstrate your expertise is through a well-executed content marketing strategy.
Embracing the power of digital marketing means having a whole digital toolbox of valuable methods and tactics at your disposal. Even with the powerful ROI of things like email marketing and PPC advertising, however, you still have to prove your expertise to your audience.
Enter content marketing.
How Content Marketing Establishes Your Expertise
By creating compelling content that demonstrates your authority, content which your audience finds deeply interesting and valuable, you’re not just telling your prospects why they should trust you and do business with you. You’re actually showing them.
However, diving into content marketing for the first time can be overwhelming. You have so many choices to consider. Should you blog? Perhaps you should make videos instead. On the other hand, maybe social media graphics would be better.
It all comes down to what your targeted audience really craves. You could guess, but that’s not very efficient. You could guess wrong, too, and waste a lot of time, energy, and money in the process.
Building a Content Strategy
Getting content marketing right takes careful planning. It requires a deep understanding of your prospects and ideal customers.
Our experienced content marketing strategists can help you achieve your goals without spending all your time creating the large quantities of content you’ll need to make an impact. After all, you’ve got a business to run.
We start with market research to understand your target audience in detail. Demographics, psychographics, pain points, and purchasing motivators all make up your brand’s buyer personas.
Next, we identify the information needs for those personas. What kind of language do they “speak” and respond to? What questions keep them up at night? What’s keeping them from buying from your company?
All of this information informs your ideal content strategy.
Content Delivery: Blogs, Social Media
You can publish brand content through a number of different channels, but the two most popular are blogs and social media.
Blogging is one of the most popular forms of content marketing. However, perhaps because of that popularity, it’s also one of the most difficult to do successfully.
Successful blogs utilize smart content strategy and editorial planning concepts. Great blog content aims squarely at what the targeted reader wants, needs, and finds valuable.
In the same way, social media is prevalent in business marketing, but too many brands are getting social media marketing wrong. Successful use of channels such as Twitter, Facebook, and Instagram require careful planning and a deep understanding of the unique culture of each channel.
Mammothic’s approach to content marketing takes into consideration your business goals, your buyer personas, and the buyer’s journey for your products or services. We then help you create a content strategy that moves your prospects smoothly along that journey from step to step to sale.
Mammothic’s content marketing consultants can also help you rework, reframe, and relaunch an existing content marketing plan. Perhaps you’ve been blogging or using Twitter or Facebook to market your business, but you’re just not seeing the results you wanted or expected.
Sometimes, it just takes an objective, experienced third party to help you tweak your strategy. Sometimes it requires a whole new approach.
Whatever the answer is for your brand, Mammothic’s content marketing specialists can help you find it.