Impark is one of the largest parking management companies in North America, with nearly 3,400 parking facilities and 9,000 employees in more than 240 cities in the United States and Canada.
We created this explainer video for Impark Canada to introduce their new parking App, HangTag. In developing this story we wanted to capture and highlight some of the problems that people go through when looking for parking. We settled on a story about how a typical 25-40 year old guy would use the app in different settings, based on his lifestyle.
The final result was a highly engaging short cartoon explainer video. We’re proud to mention that we’ve worked with Impark on several videos after the success of the first one.